Edra – A design story

When thinking about a brief slogan to describe Edra, it can only be superior comfort paired back to universal and eternal elegance. But nothing beats the way the brand describes itself:
Edra is the contraction of Exedra, which, in greek and roman grand buildings, was a room completely open on one side, with seats n the atrium. A courtly made for talking and socializing“.

Edra, in fact, is not just a brand or a piece of furniture, but it is more about the way of living a space through its furnishings.

The origins of Edra

Founded in Tuscany in 1987, Edra is recognized  throughout the world for the perfect combination of premium quality design and materials together with artistic tradition, technological innovation and superior craftsmanship.

There are not many products in the catalog, but this has always allowed the brand to guarantee constant unique and timeless designs: what you buy today, will remain an icon forever. Each piece of the collection, starting from the sofas, to the armchairs, and all the other products, is designed and manufactured with such precision that it is instantly recognizable and unique, while being perfect to be enjoyed to the fullest.

Iconic Designs

Real works of art, often sculptural and with unusual lines, the Edra collections capture the attention of design enthusiasts and beginners, revealing a different detail at every glance.

Standard

Standard is a collection that transforms the concept of comfort, multiplying the possible solutions thanks to different seating elements, always combined with a single type of adjustable cushion that acts as armrest and backrest, giving life to linear, pure angular and angular solutions. open or free-plan. It is a unique whole, malleable and adaptable to the wishes of those who use it.

Edra-A design story-Standard-sofa-Interni now

getsuen

In the shape of a lily, it is the result of high technology combined with executive virtuosity.

The welcoming shape hides a complex steel structure expertly modeled, for unthinkable comfort. It is equipped with rear wheels, in fluorescent green PLT, which allow for easy movement.

The practical example of how design does not have to compromise with comfort.

Scrigno

Available in gold or silver, Scrigno gathers a collection of storage units of various heights and sizes. Internally, the wooden structure that composes it guarantees durability and resistance, the lacquered finish with special metallic paints is the result of Edra research to create a visual cuntinuum with the external surfaces. Here, a mosaic of entirely hand-made mirror chips guarantees the wow effect.
Fun fact: about 300 mirror-effect methacrylate fragments, all different from each other, are used to make each casket container. Each piece is unique and unrepeatable.
Edra-A design story-Scrigno-intenri now

Cicladi

When viewed from above, these tables resemble islands, from which they get their name. Because it is cut from a raw alabaster ovule, the perimeter is irregular and always different; the colors highlight the constantly changing veins and facets of this mineral, making each piece a one-of-a-kind. They come in a variety of heights and colors.

On the rocks

Emblem of a conceptual simplicity that is able to satisfy the needs of the most complex projects, On the Rocks is made up of 4 basic modules and 2 backrests which, combined according to the different sides, generate compositions that can be multiplied in exponential form. The sofa can be used from any side by simply moving the backrest which can create very formal, shallow, or extremely deep and relaxing seats. Making it up is a game: challenge us to find a customized configuration for you!

Edra-A design story-OntheRocks-Interni now

Made in Italy soul

Edra carries the flag of Italian excellence high also in sport, starting from the Olympic Games in Rio de Janeiro in 2016 and in Peyongchang, Korea, in 2018, up to the setting up of Casa Italia at the World Alpine Skiing Championships in Cortina 2021.
Always a promoter of culture and beauty, it tells the wonders of Italy through books and photographs.

Present and future

First there was Diamond, the collaboration with Swarovski through which Edra has studded Flap, Getsuen and Tatlin with over 700 thousand crystals, mixing the purity of crystal with the excellence of design.
Then came A’mare, the outdoor collection – but not only – which wanted to solidify water into design objects with pure and simple lines, but iridescent and rich in reflections.
If these are the premises, what will the future hold for us? We can’t wait to find out, and you?

Edra_outdoor-A design story-A-mare-Interni now
Ph. Alessandro Moggi
Are you in love with Edra?
Contact us for your special quotation
Cover photo: Henraux SPA; Architect: Archea Associati / Marco Casamonti; Photographer: Pietro Savorelli
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