Made to Measure

Why luxury design is increasingly tailor-made

June 20, 2025

Total Customisation of Spaces: True Luxury

In a world that tends toward homogenisation and standardisation, we firmly believe that true luxury lies in the complete customisation of spaces. Today, high-end design is no longer just about aesthetics or functionality, but about a tailor-made experience that transforms needs, habits, and desires into unique solutions.

The Made to Measure approach by Interni now stems from this vision: to create environments tailored to the individual, where every detail is carefully considered to reflect an identity, a story, and a lifestyle.

Posillipo

Villa O

Forte dei Marmi

Villa V

We Offer a Tailor-Made Experience, Beyond the Product

Every project begins with listening: interpreting the client’s expectations is the first step in transforming an idea into an authentic space. We manage every stage, from architectural design to the creation of bespoke furniture, finishes, and accessories. In projects such as Villa O and Villa V, the concept of customisation becomes reality: fluid spaces, refined materials, and balanced colours, all calibrated to ensure functionality and timeless beauty.

Sardinia

Villa Li Ruini

Forte dei Marmi

Maitò dal 1960

Combining Craftsmanship and Innovation to Create Uniqueness

At the heart of our Made to Measure approach lies the perfect synergy between outstanding craftsmanship and advanced technology. We use noble materials – such as natural stone, fine woods, and hand-worked metals – integrated with the latest production techniques to deliver precise and reliable custom-made solutions. Each environment, like the one created at Villa Li Ruini on the Costa Smeralda or Bagno Maitò dal 1960 in Forte dei Marmi, established in 1960, is designed to evoke emotions, to welcome, and to represent the client in every detail – through meticulous collaboration with leading architecture and interior design studios.

Customising Not Only the Space, but Also the Product

We believe that customisation should not exclude the use of the best design brands on the market – rather, it should enhance them.
We collaborate with renowned names such as Boffi, Molteni, Cassina, and Rimadesio, selecting furnishings and systems that integrate seamlessly into the project and refining finishes, proportions, and details to make them truly exclusive.
An excellent product becomes unique when placed in a harmonious, tailor-made context where nothing is left to chance and every element is carefully considered.
We don’t simply insert custom-made furnishings; we build an integrated path where architecture, interior design, and materials interact from the very beginning. Every surface, every colour, and every detail is studied to contribute to a final result that is harmonious, coherent, and sophisticated.
The goal is not to impress, but to create spaces where you can truly feel at home – spaces that embrace you, represent you, and stand the test of time.
Because true luxury is not only seen: it is lived, felt, and recognised in the attention to detail.

Discover our approach at interninow.it/made-to-measure