Interni now is an official premium dealer of Edra, a brand that embodies contemporary Italian design. Its creations are true works of functional art: pieces that inspire emotion and offer an experience of absolute comfort. Each design is the result of a meeting between innovative materials, exceptional craftsmanship, and deep aesthetic research.
In June 2024, our FORTE IN showroom in Forte dei Marmi exclusively hosted the official presentation of Edra’s new outdoor collection. A line dedicated to open-air living, it brings the same refined elegance of indoor design to exterior spaces, thanks to carefully selected water-repellent fabrics.
Edra has created some of the most iconic pieces in contemporary design. We have chosen five products that best reflect the brand’s vision: seating that redefines the concepts of comfort, beauty, and functionality. Each piece is available in a wide variety of finishes and fabrics to blend seamlessly into any home setting.
Standard
Designed by Francesco Binfaré, Standard is much more than a sofa: it is a dynamic system that adapts to movement. Each module and backrest is independent and flexible, thanks to an ingenious patented mechanism. The configuration options are endless, as are the upholstery choices: from soft velvets to high-performance technical fabrics and the most refined leathers. The Standard is conceived to envelop you with comfort.
Edra
Standard
On the Rocks
A soft, deconstructed architecture that breaks away from convention. On the Rocks offers free, organic compositions, perfect for informal yet sophisticated spaces. The modules connect magnetically to form a fluid system. They can be upholstered in high-tech, water-repellent fabrics that are removable, durable, and available in neutral tones or vibrant colours. Ideal for those who want to experience relaxation with personality, versatility, and boldness.
Edra
On the Rocks
Pack
Pack is not just a sofa, but a true installation – a landscape to live in. It consists of a large quilted base with an ice-like effect, topped by a giant polar bear in white faux fur that serves as a backrest. Playful and surprising, Pack invites a new idea of relaxation. Despite its imposing and theatrical presence, it is incredibly welcoming and versatile. Perfect as a dramatic centrepiece in wide spaces, or as an iconic statement in minimal interiors. An emotional design piece that redefines the relationship between furniture and space.
Rose Chair
Designed by Masanori Umeda, the Rose Chair is a timeless icon. Its padded petals create a seat that is both romantic and powerful—perfect for those who love to merge art and functionality. Upholstery options include velvets in shades ranging from powder pink to deep black. Used as a statement piece in a relaxation area or paired with minimalist furnishings, it lends a theatrical and refined touch to any setting.
Edra
Rose Chair
Ella
Ella is a small handcrafted armchair with armrests, a symbol of lightness and refinement. Supported by a central pedestal that allows it to rotate, it features a black stem and a seat that opens like a flower, with polycarbonate petals in transparent or shaded tones—ranging from green to blue—or in gold or anthracite finishes. Each piece is unique, hand-shaped to make every chair one of a kind. Comfortable yet elegant, Ella integrates seamlessly into any context, from the most minimalist living room to the most spectacular contract spaces. A small sculpture that combines art, functionality, and poetry.
Edra
Ella
Edra: Art, Material, and Innovation
Every Edra creation is conceived with the ambition of transcending time. Each piece arises from the encounter of art and technology, blending visionary design, advanced engineering, and Italian craftsmanship. Designed to deliver absolute comfort and uncompromising aesthetics, Edra’s works achieve a perfect balance between function and poetry. This is the philosophy that has made Edra a benchmark on the international design scene.
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Edra
Standard
Edra
Rose Chair
Edra
Ella
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